The Dream

Things you should have before launching a crowdfunding campaign

Have the below things in place before launching your campaign and you’ll be in good shape:

• 30% of funding goal is guaranteed by friends, family and anyone else you can line up to make a financial contribution to your campaign on the day it launches. If you can raise 30% in the first couple of days of your campaign, you significantly increase your chances of reaching your goal.
• Build an email list; compile emails of all team members. The more emails you have the better. Services like Mailchimp allow you to send out emails and drive traffic to your campaign page when it launches and as you hit weekly milestones. As a rule of thumb you should have one email per $1 funding goal.
• Build a crowd on Social Media that is large enough so you can tap into not only for financial support but also to share your campaign with their followers. Twitter is the most active social network in the crowdfunding sphere. Depending on your funding goal and how many followers you currently have, this process can take several months. Tools like Crowd Builder make it easy to identify and connect with supporters and build a targeted audience. Finally, Use social media gauge to see how much money you can expect to raise from your current social media following.
• Write a Press Release and get Press Release distribution and high impact media lists. To make your campaign look attractive to journalists, do not send your press release or contact individuals before you have reached the 30% funding milestone. Journalists don’t just write about campaigns so they become successful, they write about successful campaigns in the making.